Product Designer
UX / UI Designer
Product Designer with 10+ years of experience creating research-driven web and mobile products across healthcare, fintech, SaaS, and enterprise environments.
Transforms complex business challenges into intuitive, scalable experiences.
User-centered design, strategy, and close collaboration.
Google UX Design Certified.NN/G — AI Training
01 · CSI Pharmacy · Healthcare
Customer Relationship Manager
Replaced a patchwork of Monday.com boards and spreadsheets with a purpose-built CRM for 60+ specialty pharmacy sales reps.
20+ screens covering accounts, providers, territories, reporting, commissions, and route planning.
→ View case study
02 · Optum · Pharmacy Benefits
UX/UI Design + Research
Rebuilt Optum Rx's public web presence to match a refreshed brand and the signed-in member experience, inside a rigid CMS.
A cohesive public experience aligned with modern brand colors, typography, and content strategy.
→ View case study
03 · Clovis Capital · Fintech
UI Design + Prototyping
Turned dense portfolio data and AI-driven trading signals into a calm, credible platform for accredited investors.
Redesigned dashboard, sign-in, deposits/withdrawals, and portfolio analytics flows.
→ View case studyCSI Pharmacy · Healthcare · 2026
Built a ShadCN-based design system that teaches AI tools like Claude and Vercel v0 to generate consistent, on-brand interfaces.
View case studyCommercial Telephone Systems · Telecom · Freelance engagement
Redesigned a B2B telecom website after a failed first attempt — restoring the client's confidence and turning the site into a lead-generation tool.
View case studyAI-enhanced design practice
I bring Claude Design into my process to explore interface directions, compare ideas, and turn concepts into interactive prototypes. It gives me more room to experiment while keeping the user’s needs at the center of the work.
With Vercel, I take those ideas into working previews that I can share, review, and refine. Together, these tools shorten the distance between an early concept and something people can actually experience.
AI supports the process; it doesn’t replace the judgment. Research, design-system consistency, accessibility, and human feedback still guide what makes it into the final product.
Geoff is a very talented designer and a strong communicator. He's a strong, engaging presenter — he brings the audience along by explaining who the member is, the problem we're solving, and how success is measured. He's a pleasure to work with, and I highly recommend him.
